Nikon D800 coming soon?
Wednesday, October 29th, 2008Heck, things are moving FAST for Nikon!!
The “problem”:

Checking out Sony’s A900 with 24.6 Megapixels I guess Nikon’s strategy department is in a bit of fix.
It’s D3x was supposed to have this resolution, but the long delay in it’s “imminent” release – which still hasn’t happened yet – is now clear. Sony is keeping the first-mover advantage to itself by presenting a 24MP camera in the D700′ish price range. Wow!
Since Sony is Nikon’s sensor supplier and any D3x will probably have the A900′s sensor, the A900′s price-point will have a hard time convincing anyone to buy a D3x for probably double the price. Heck, the 12MP D3 sells for more than the A900! (sure, it may be faster but that’s about it).
What can Nikon do?
Plan A:
- Let the D3 go it’s own way, reducing price significantly while not infringing D700 territory
- Replace it with the D3X with a lower price point than the D3.
- Eventually or simultaneously (sooner rather than later - the Sony is already out!) release a D800 with a slightly higher price point than the D700 (similar to the Sony)
Plan B (more probable):
- Introduce a D800 competing with the A900 sooner rather than later at a A900 price-point. This will also serve to blow some wind out of Canon’s 5D-II offering with it’s 21MP sensor. It will/must have a movie mode – never mind that everyone says they don’t need it. Also never mind that spectacular Canon-sponsored short movie taken with the 5D-II. It could have been taken with the D90′s movie mode as well, but then Nikon is all “features” while Canon is “benefits”.
- Sit back and think up a feature-set for a D3X which will convince people to shell out a premium for it.
The target of the D800? Pixel-hungry commercial, landscape and surveyor photographers. Us wedding photographers won’t be letting go of our D700′s just yet: The A900 is only rated at 3200 ISO with additional boost modes – same as the D300. The killer low-ISO-capability of the 12MP sensors is missing.
Whew, and I just thought my D700 would soon be obsolete!



